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Post by maggiem on Jun 24, 2022 14:51:21 GMT
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Post by Dr Tom on Jun 24, 2022 15:30:39 GMT
It's a vast oversimplification. Yes, there are theatres which are pushing up the prices for prime seats because they can and because the type of person who will pay £120 without thinking for a ticket is probably also willing to pay £150.
And they can always reduce tickets that don't sell.
But I'm fairly sure I'm paying less for tickets than I was before the pandemic. There are lot of good seats available than aren't at premium prices, there are offers, many shows have excellent rush availability and you don't even have to queue up at theatres for day seats. I will be interested to see what the summer brings and if international tourists start flocking back to the shows that are struggling (not even Hamilton sells out any more and, although they don't discount in the traditional way, dynamic pricing there can sometimes throw up some excellent deals).
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Post by Mark on Jun 24, 2022 16:05:21 GMT
There are loads of good deals about, it's all about finding them. £25 tickets for pretty much any of the "Big" shows on TodayTix. They also have new offers every day or two. £10 National Theatre Rush, £12 Royal Court Mondays, Old Vic PWC £10 previews
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Post by Jan on Jun 24, 2022 16:32:29 GMT
I notice that for The Seagull there is a block of stalls seats at £230 each. I am always curious as to what the people who end up in those seats (because they are sure to be occupied) will actually have paid.
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Post by kathryn on Jun 25, 2022 10:54:02 GMT
Ticket prices certainly have gotten more expensive, and the number of cheap tickets available have dropped (try getting a TodayTix Lotto seat for Cabaret!).
That’s not to say there aren’t some available for the very motivated.
I’m sure I’m not the only one looking at a third-price seat that costs what top-price seat used to and going ‘eh, maybe I don’t want to see this that much’.
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Post by Deleted on Jun 25, 2022 12:11:36 GMT
Ticket prices have definitely got more expensive. Which is risky as we have all just had two years of living without theatre so many are used to it not being in our lives.
It's very easy to say there are plenty of deals about, but that's only if you know where to look, are local, and can be flexible when you go. But most people outside London have to plan in advance. To be honest im.not even sure there are that many deals, im fairly flexible when i can go but most shows i look at dont seem to have deals.
Add in the cost of getting to London and you're talking the cost of a trip abroad, especially for families.
Even locally my local theatre now has many touring shows, especially the big musicals, at £75.
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Post by Jon on Jun 25, 2022 12:15:28 GMT
Ticket prices have definitely got more expensive. Which is risky as we have all just had two years of living without theatre so many are used to it not being in our lives. You make it sound like theatre and live performance is going to go extinct which is far from the truth.
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Post by Deleted on Jun 25, 2022 13:48:41 GMT
Ticket prices have definitely got more expensive. Which is risky as we have all just had two years of living without theatre so many are used to it not being in our lives. You make it sound like theatre and live performance is going to go extinct which is far from the truth. No I didn't. Don't put words in my mouth. But from a business perspective, when your customers have had a long time without you, to come back more expensive is a risky move. Theatre hasnt really actively encouraged people back since the pandemic. And I don't think it's paying off, shows are struggling and the high cost of attending them is a part of the reason. People have coped without theatre for a good while, and now face the highest cost of living in decades. When money is tight you drop the luxuries. Is it going to die out, obviously not. Is the potential market for shows going to shrink, more than likely.
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Post by hulmeman on Jun 25, 2022 13:52:51 GMT
I was thinking the other day, I doubt I shall get to the west end for theatre again. Travelling from the provinces and the need to plan ahead, ticket prices are at a premium without last minute deals. Add to that sky high train fares plus the cost of food and drink, even without a hotel, it is so expensive.
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Post by Jon on Jun 25, 2022 13:55:33 GMT
But from a business perspective, when your customers have had a long time without you, to come back more expensive is a risky move. Theatre hasnt really actively encouraged people back since the pandemic. And I don't think it's paying off, shows are struggling and the high cost of attending them is a part of the reason. People have coped without theatre for a good while, and now face the highest cost of living in decades. When money is tight you drop the luxuries. Is it going to die out, obviously not. Is the potential market for shows going to shrink, more than likely. Live performance is one thing that can beat on demand entertainment, Glastonbury is a sell out after three years away and shows like Prima Facie and Jerusalem have sold incredibly well. Theatre has survived wars, pandemics and cost of living crises for thousands of years, it will still be going strong for thousands of years more.
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Post by Mark on Jun 25, 2022 20:46:05 GMT
We are lucky that our entry level prices are a lot lower than in the USA. Whilst Broadway has some good ticketing options, I’ve just went and bought my ticket for A Beautiful Noise here in Boston and prices were $69-$199. That lower entry point of around £56 is way above what you’d be paying bottom price for any show in the West End.
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Post by lynette on Jun 25, 2022 21:00:51 GMT
I’m looking for the same seats I would have bought pre pandemic and they are now much more expensive. And that is everywhere.
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Post by BurlyBeaR on Dec 6, 2023 11:45:20 GMT
Given the Hello Dolly pricing maybe time to resurrect this thread and I quote mkb’s post from the Dolly thread as an example Yes it is greed. Even with the acceptance that theatres were dark for an extended period during the pandemic this cash grab were seeing now doesn’t justify it and prices could have been increased much more gently over a period of time than what we’re seeing now. However,I’m afraid it’s not just greedy producers who are to blame. It’s also every theatregoer whose paid £200+ for Cabaret, Cock, Sunset Boulevard and allthe other shows that are doing this as the norm now for the simple reason that we have given producers permission to rip us off. And I don’t care how much tickets are on Broadway. Prices in a foreign country bear no relationship with what’s happening here because we have different economies, wage structures etc. Stop trying to justify WestEnd prices by saying it’s not as bad as Broadway. Anyone who wants or needs to buy ticket in advance is being ripped off.
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Post by marob on Dec 6, 2023 13:33:07 GMT
I’d have paid £100+ if they’d have brought Midler over as was reported years ago, but I’m not even fussed about seeing it with Staunton.
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Post by theatremiss on Dec 6, 2023 17:05:52 GMT
I’m shocked at the prices. I actually hesitated about buying but got an overwhelming feeling of FOMO and used my credit card
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Post by Ade on Dec 6, 2023 18:13:43 GMT
For me, part of the problem is not that the top prices are increasing but that the bottom prices are. There will always be people with higher disposable income that don’t scoff at paying £250 a ticket and in my book I was rarely choosing those seats at £150 so whether they’re £150 or £250+ I don’t care. And while there are always going to be three seats at the back behind a wall for £20 so that low prices can be quoted on advertising, there’s definitely a general trend for those middle of the road tickets that often make up the bulk of the upper circle and rear of the stalls to increase as well. It’s that which is the most problematic because (at least in my view) it does one of two things: prices a portion of people looking to spend around £50 a ticket out of going unless they want a bad view; and encourages people to spend more on higher priced seats lower down in the theatre. I’m definitely falling into the latter camp because if I’m paying £65/£75 for a front of upper circle seat I’m definitely more comfortable adding £20/£30 a ticket more for a much better view than I was when front of upper circle was more like £45/£50.
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Post by adamkinsey on Dec 6, 2023 20:41:52 GMT
Last year I moved to Surrey where I can get a train into Waterloo very regularly, until late at night, with a journey time of just over 30 minutes. I was looking forward to going far more often than when I lived 100 miles away and had to drive and park at Westfield then tube in. I've gone only a fifth of the times I used to because the prices are now ridiculous.
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Post by mkb on Dec 6, 2023 23:04:07 GMT
Another factor is that the number of seats at premium prices is increasing. When these tout-level tiers were first introduced, there were plenty of front central Stalls seats still available at reasonable rates. At Hello Dolly the minimum price is now £125 in the Stalls unless you take the back few rows or the extreme sides all with consequent restricted view.
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Post by Distant Dreamer... on Mar 10, 2024 10:45:18 GMT
May be a time to continue this discussion. I feel that dynamic seating is greed and can out price many people who want to see a show. If this trend continues, it could be very disappointing for many.
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Post by anita on Mar 11, 2024 10:18:16 GMT
Yes Prices certainly seem to have risen a lot lately.
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Post by Distant Dreamer... on Mar 11, 2024 17:15:31 GMT
Yes Prices certainly seem to have risen a lot lately. It would be interesting to know the impact this has/is having to theatre goers.
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Post by lynette on Mar 12, 2024 20:28:26 GMT
There were tix available for the Dorian whatsername play and I would have liked to see it. But clicking on every date and performance the tix were too expensive. So I didn’t book. Sitting behind a screen which was a cheaper option isn’t my idea of going to the theatre. So yes the tix prices have affected my choices. I’m not looking at West End now when we used to go regularly.
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Post by Distant Dreamer... on Mar 12, 2024 21:58:14 GMT
There were tix available for the Dorian whatsername play and I would have liked to see it. But clicking on every date and performance the tix were too expensive. So I didn’t book. Sitting behind a screen which was a cheaper option isn’t my idea of going to the theatre. So yes the tix prices have affected my choices. I’m not looking at West End now when we used to go regularly. I’ve done the same. I tend to buy tickets close to the date and often feel like these ticketing systems are biased against me. Does dynamic pricing work the opposite way? Seats getting cheaper if the show is not selling too well? Maybe wishful thinking! Also, if the tickets are silly prices…does it matter to the producers if it’s not sold out, but they’ve made profit?
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Post by Mark on Mar 13, 2024 1:24:54 GMT
There were tix available for the Dorian whatsername play and I would have liked to see it. But clicking on every date and performance the tix were too expensive. So I didn’t book. Sitting behind a screen which was a cheaper option isn’t my idea of going to the theatre. So yes the tix prices have affected my choices. I’m not looking at West End now when we used to go regularly. I’ve done the same. I tend to buy tickets close to the date and often feel like these ticketing systems are biased against me. Does dynamic pricing work the opposite way? Seats getting cheaper if the show is not selling too well? Maybe wishful thinking! Also, if the tickets are silly prices…does it matter to the producers if it’s not sold out, but they’ve made profit? There’s actually some fantastic seats mid stalls for Dorian Gray available for tomorrow’s matinee at £40. Considerably cheaper than other dates.
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Post by anita on Mar 13, 2024 10:03:08 GMT
Going much less & waiting till I'm sure there won't be a train strike on that day.
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Post by galinda on Mar 13, 2024 10:45:29 GMT
Going much less & waiting till I'm sure there won't be a train strike on that day. I’m the same and booking stuff quite late as got stung a few times last year with the train strikes.
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Post by Distant Dreamer... on Mar 13, 2024 21:10:48 GMT
Going much less & waiting till I'm sure there won't be a train strike on that day. That’s a good point, the ticket prices don’t reflect those who want to wait until they know what the travel arrangements are like. In my case, I like to wait until I know what the weather will be like.
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Post by NorthernAlien on Mar 14, 2024 9:11:23 GMT
I'm up in Edinburgh, and whilst the cost of getting to and from London isn't too bad, the cost of hotels has absolutely rocketed: pre-pandemic, you used to easily be able to get a Premier Inn room for c£45-60/night - now it's somewhere between £60 - £100, and you'll be lucky to pay less than an average of £75/night. And you no longer even get housekeeping at PIs, unless you ask specifically. An extra £30 per night for two - four nights is one less show - or two, depending on how well I can do on discounts. This leaves me looking at the budget end of the IBIS offerings, where the rooms are very basic, and the towels in the bathrooms small and scratchy. And I won't do Travelodge after they over-booked the one I'd reserved for my brother's wedding, were rude on the phone to me about it, and completely ruined the whole weekend. Also they apparently believe it's 2006 with their 30 minutes of free wi-fi per day... So that's just fewer visits to London, and a subscription to NT at Home to try to allow me to see some of the more popular stuff.
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Post by Rory on Mar 14, 2024 9:19:33 GMT
I'm up in Edinburgh, and whilst the cost of getting to and from London isn't too bad, the cost of hotels has absolutely rocketed: pre-pandemic, you used to easily be able to get a Premier Inn room for c£45-60/night - now it's somewhere between £60 - £100, and you'll be lucky to pay less than an average of £75/night. And you no longer even get housekeeping at PIs, unless you ask specifically. An extra £30 per night for two - four nights is one less show - or two, depending on how well I can do on discounts. This leaves me looking at the budget end of the IBIS offerings, where the rooms are very basic, and the towels in the bathrooms small and scratchy. And I won't do Travelodge after they over-booked the one I'd reserved for my brother's wedding, were rude on the phone to me about it, and completely ruined the whole weekend. Also they apparently believe it's 2006 with their 30 minutes of free wi-fi per day... So that's just fewer visits to London, and a subscription to NT at Home to try to allow me to see some of the more popular stuff. Agree entirely about Premier Inn. I used to stay in the Hubs and you could get a night for a decent price. Now when I look, it's around £170 for a random Wednesday night, so I no longer use them. I just look through booking.com now to see if I can get a deal. I also have to factor in airport car parking, flights to London and train/coach to/from the airport so it all adds up when the ticket prices themselves are now boogaloo. And I can't do rush tickets because I have to plan my London trips like a military operation to arrange cover for childcare, work etc.
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Post by Distant Dreamer... on Mar 16, 2024 16:50:52 GMT
Rory, do you feel the pricing systems work for your planning?
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