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Post by Playbill99 on Mar 5, 2020 13:37:15 GMT
I'd be interested to hear about some of your favourite marketing campaigns. Not the usual "I really liked this poster/key creative" stuff.
One thing I love is the Wicked tour sticking an Elphaba up the tallest building in the city. It always looked terrible having a green witch on top of a crane but it was cheesey and I loved it.
The latest Wicked tour was when Joe Public were still managing the marketing of the show.
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Post by Mr Snow on Mar 5, 2020 14:02:19 GMT
Have a passing acquaintance with a lady who provides marketing advice for several of London's leading companies. Most of her work is on the initial campaign to get a new play noticed.
The Companies often bring her in because the Director isn't listening to them. The Director always thinks he(!) has come up with a ground breaking radical interpretation and the marketing should focus on social media to attract a new Youth audience.
The Marketing Consultants job is to point out that with X as the star and a no of seats priced at £80+, they need to attract the affluent audience in suburbia who will travel to a theatre known to them, as long as there is a well known star, preferably in a piece they've heard of.
She considers it diplomatic not to mention that nearly all productions are entirely predictable in their 'radical' ways.
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Post by xanady on Mar 5, 2020 14:27:49 GMT
^Most bizarre advertising campaign I ever saw was to celebrate and publicise the 90th birthday of the building of Blackpool Tower in 1984.The brilliant idea was.........a gigantic blow-up King Kong suspended on the Tower.Research tells me that there was no connection between KK and Blackpool whatsoever...maybe they were trying to recreate the Empire State Building moment?
Strange,but memorable!
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Post by Playbill99 on Mar 5, 2020 17:44:55 GMT
^Most bizarre advertising campaign I ever saw was to celebrate and publicise the 90th birthday of the building of Blackpool Tower in 1984.The brilliant idea was.........a gigantic blow-up King Kong suspended on the Tower.Research tells me that there was no connection between KK and Blackpool whatsoever...maybe they were trying to recreate the Empire State Building moment? Strange,but memorable! Love this! Haha |
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Post by Deleted on Mar 5, 2020 20:09:14 GMT
Maybe I'm a bit blind, but I can't think of a single theatrical advertising or marketing campaign or stunt ever. Zero memories.
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Post by nick on Mar 5, 2020 22:33:32 GMT
Surely ALWs TV casting shows have got to be the highest profile campaigns ever.
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Post by Playbill99 on Mar 6, 2020 11:51:40 GMT
Surely ALWs TV casting shows have got to be the highest profile campaigns ever. True - I didn't even think about these! |
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Post by Playbill99 on Mar 6, 2020 11:53:42 GMT
Maybe I'm a bit blind, but I can't think of a single theatrical advertising or marketing campaign or stunt ever. Zero memories. Fair enough! I loved the Frozen West End announcement video with London freezing over: |
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Post by ruby on Mar 8, 2020 21:51:28 GMT
^Most bizarre advertising campaign I ever saw was to celebrate and publicise the 90th birthday of the building of Blackpool Tower in 1984.The brilliant idea was.........a gigantic blow-up King Kong suspended on the Tower.Research tells me that there was no connection between KK and Blackpool whatsoever...maybe they were trying to recreate the Empire State Building moment? Strange,but memorable! I grew up in Blackpool and this scared me as a child! |
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