I think it is very difficult to convince audiences to travel to a new venue, especially when they are in areas that aren't traditionally associated with theatre. You need a ton of marketing to educate potential ticket buyers that the thing even exists - marketing which I haven't see a huge amount of against WE campaigns.
I live quite close to this White City (Elephant) Theatre and didn’t know anything at all about it till Peter Pan had already opened - very poor marketing locally by the venue and by the NT. Hard to see a niche for them given the local alternatives of all sizes.
Locally the marketing for the reopening Riverside Studios is more effective.
Looks identical to Troubadour Wembley. They are large spaces and anything intimate will suffer, I think. They are also fairly permanent - Wembley will be there for at least 7 years, White City for 3.
Trying to find plays or entertainment that can fill these spaces is easier said than done. It's odd that the Kings Cross Theatre and the other theatres in that vicinity was able to be successful with In The Heights and The Railway Children plus Lazarus and the Donmar Kings Cross season but Peter Pan which I would have thought was a fairly safe bet couldn't succeed in White City.
Post by theatremonkey.com on Aug 16, 2019 13:59:40 GMT
Agree, Jon. King's Cross (BTW, the sign was in the scene dock loading bay when I went to Wembley a few weeks back) was far smaller - and the second house suited the big rock style of Lazarus, didn't it.
Yes, all three Kings Cross spaces were relatively small.
Plus Lazarus was a limited run with the original Broadway star of David Bowie's last work. Very different from a revival in a huge barn of a show which was on at the National only a few years ago (and I'm not aware of a particular buzz about the original). A real shame for everyone involved though.
The fact that this was dreadful when it was on at the NT has probably done it no favours when it came to selling tickets.
Seemed an odd time to be putting it on, during the school summer holidays, so no school parties and lots of local kids away on holiday, would have thought starting in November and running over Xmas was a better bet.
Smell it. Touch it. Kiss it. Kiss it! It's the mother lode...
Having booked tickets before the reviews for the current production, I was fearing the worst when I turned up for today's matinee - with a group which included under 10 year olds.
But all of us thoroughly enjoyed it. Not perfect. But there was far more flying than you usually get in Peter Pan, and more expertly executed, and there was enough to keep up the interest of even the six year old. Well worth seeing before it ends this weekend.
Post by latefortheoverture on Aug 29, 2019 20:39:05 GMT
Anything here will be a hard sell I imagine.
War Horse will probably chug through, its a popular show. Would be great if Small Island could have another life in one of these, but highly doubt it. The only guaranteed way to get a few bums in, is a recognisable musical with a name in sadly.
Do they have the money to mount a big musical with names?